Re: Apple II Euromod / Apple II Europlus

[Steven Weyhrich <a2history@gmail.com>]

Additional info that I've dredged up indicates that Apple formed a separate company called Eurapple, Inc. in 1977, not long after the original Apple II came out. It was managed by Andre Sousan, who used to work with Commodore (he actually came with Chuck Peddle to visit The Garage where they were assembling the Apple-1). Eurapple was responsible for overseas distribution of the Apple II.

Unfortunately, that's as far as I can discover things. What I've not been able to find out is why Apple chose to license out the Apple II to ITT for creation of the ITT 2020 (sold in the UK through Microsense, but also sold in France and elsewhere in Europe), when they were also creating their own Apple-branded Apple II (the Euromod and later the Europlus)? It does appear that the ITT 2020 and the Euromod became available at about the same time. 

In other words, why allow creation of the ITT 2020, when the Euromod was available then or soon after? Why bother with the Euromod when the ITT 2020 was available?