about my survey - 2

[larry@lablues.UUCP (Lawrance A. Schneider)]

When I posted my survey about Apple and its computers, a number of
people (MANY) asked that I give them the results.  DONE SO HERE BY!


So what?!?!?!?!?!?!  The point of this paper is to find out if there
is a "so what" in a marketing sense.

So I start with a few premises:

A)  Apple Computer Inc. has "done to the Apple II."

B)  A "standard" in selling is that if one customer has a bad
experience, 250 people will hear about the problem.

C)  Another "standard" is that it takes five times more effort to sell
to a new customer than to sell to a customer to whom you have already
sold.  

D)  The Apple II started in 1977 is sold still in 1992; The Apple II
computer has a loyal following.