Re: Apple's new line of commercials..

["Simon D. Williams" <bb065@chebucto.ns.ca>]

dOn Tue, 16 May 2006, James Schrumpf wrote:

> Apple ads always suck because they never, ever, EVER show people doing 
> anything USEFUL with the 'puters.  They ALWAYS focus on smug-looking 
> Bohemians assuring themselves they are "cooler" than PC users 
> because....wait for it... they use Macs instead of PCs.  Isn't that TRES 
> COOL?
> 
> Why couldn't they -- ONCE -- show, say, a couple of animators from Pixar 
> or ILM talking over a Vente mocha soy latte about animating some really 
> excellent special effects, and how easy and efficient it is with their 
> Macs?
> 
> No, instead they show kids making "cool" alarm clocks out of their Macs 
> (last generation's ads), or those same young hip Bohemians dancing down 
> the street listening to their iPods they loaded up from their Macs as 
> they head to their weekly ELF meeting.
> 
> Feh.  They DESERVE to only have a 3% share with marketing like that.  Why 
> would grownups want to buy them?

This is a really good point... just about every Mac user I know (myself
included) is primarily concerned with productivity -- that's why we use
them. I think the myth of the ubercool fashion victim Mac user is the main
reason so many PC users harbour such an outsized hatred for Macs.

I think the new ads are fairly witty, and do address some real-world
differences between Macs and PCs (obviously with a strong Mac bias), but
the characterisation might tend to aggravate rather than entice PC users.
-s

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