Re: Apple II Euromod / Apple II Europlus

[Steven Weyhrich <a2history@gmail.com>]

On Thursday, May 16, 2013 2:13:56 AM UTC-5, Michael J. Mahon wrote:
> Steven Weyhrich <a2history@gmail.com> wrote:
> 
> > Additional info that I've dredged up indicates that Apple formed a
> 
> > separate company called Eurapple, Inc. in 1977, not long after the
> 
> > original Apple II came out. It was managed by Andre Sousan, who used to
> 
> > work with Commodore (he actually came with Chuck Peddle to visit The
> 
> > Garage where they were assembling the Apple-1). Eurapple was responsible
> 
> > for overseas distribution of the Apple II.
> 
> > 
> 
> > Unfortunately, that's as far as I can discover things. What I've not been
> 
> > able to find out is why Apple chose to license out the Apple II to ITT
> 
> > for creation of the ITT 2020 (sold in the UK through Microsense, but also
> 
> > sold in France and elsewhere in Europe), when they were also creating
> 
> > their own Apple-branded Apple II (the Euromod and later the Europlus)? It
> 
> > does appear that the ITT 2020 and the Euromod became available at about the same time. 
> 
> > 
> 
> > In other words, why allow creation of the ITT 2020, when the Euromod was
> 
> > available then or soon after? Why bother with the Euromod when the ITT 2020 was available?
> 
> 
> 
> The answer is almost always channels--distribution relationships that
> 
> broaden the market for a product when it is available from a particular
> 
> supplier. 
> 
> 
> 
> Compare with Apple's licensing deal with Bell & Howell in the US. 
> 
> 
> 
> -michael - NadaNet 3.1 and AppleCrate II: http://home.comcast.net/~mjmahon

Undoubtedly, that is part of the answer. Still: The B&H Apple II was manufactured by Apple for B&H. With these European models, we have the ITT 2020 built in Europe (and modified from the original specs, with its "9th bit" for hi-res graphics), and the Euroapples built BY Apple and shipped there, apparently at almost the same time (as best as I can discover). Wish I could find Andre Sousan, the original head of Eurapple, and ask about it.