Re: Another Reason the Apple I was Priced at $666.66

[Rubywand <rubywand@swbell.net>]

SirThomas wrote:
> 
> Ok, another log on the fire of this one...
> 
> From the book "Apple Confidential" by Linzmayer, Page 4:
> 
> "Jobs set the list price of the original 4K Apple I at $666.66 by doubling the
> cost of manufacturing, allowing dealers a 33.3 percent markup on the wholesale
> price of $500.  Fundamentalist Christians were quick to complain that 666 was
> the 'mark of the beast.'  Jobs blew these people off with a concocted story
> about how he had taken 7 (the mystical number seven), subtracted one (another
> mystical number), and arrived at a perfectly innocent price.  Actually, Jobs
> wanted to charge $777, but Woz insisted that was too much."


     The concocted story is the bit about 2 x cost =500 + 33.3% to get the price. In
this culture, nobody ends up with a goofy price like $666.66 without planning to.
(And, $500 x 1.333 is not $666.66; it's $666.50 .)




Rubywand