Re: Apple buy-out by Motorola?

[jd-wong@uxa.cso.uiuc.edu (Jim Wong)]

neiderma@er3.rutgers.edu (Kid) writes:

>I heard a similar thing on CNBC I think.  This would be one of
>the best things for Apple, IMHO.  The best products
>around come from Apple Inc ie their hardware and software.  But
>their advertising sucks rocks.  Bad.  The PowerMac is the 
>(current) pinnacle of computing power, and allI see advertisted
>on TV are a few George Clinton ads on MTV.

When was the last time you saw any Motorola advertising?  Did you
see that awful "Get a Life" PowerPC commercial they made a year
or so ago?

>bring some common sense to marketing in all probability since
>they see Apple royally screwing up their bread-and-butter
>CPU.

I'd hardly say that Apple was "royally screwing up".  They are, after
all, consistently one of the top three personal computer vendors in
the world.

In fact, one of the speakers at the last WWDC discussed some of Apple's
reasons for not advertising more heavily.  He claimed that Intel's
recent Pentium advertising blitz was a sign that they were worried about
the PowerPC and hoped to distract Apple, IBM, and Motorola from the task
of producing quality hardware and software built around the chip. 

I'd also guess that Apple doesn't want to push the Power Macs too hard
before native versions of popular software like Word become available --
there's no sense in giving ammunition to those who claim that Apple
is all hype and no substance.

-- 
Jim Wong (jd-wong@uiuc.edu)