Re: Why do they cost so much?

[knauer@pegasus.cs.uiuc.edu (Rob Knauerhase)]

In <1993Apr22.114214.17354@miavx1.acs.muohio.edu> rlcollins@miavx1.acs.muohio.edu (Ryan 'Gozar' Collins) writes:
>I have one question.
>Why do Apple //'s (//c, //e, IIgs) cost so much!! They can't be that 
>expensive to manufacture!! (I'm only going by the for sale prices I've seen 
>in this newsgroup. What does a new Apple // cost nowadays?)

Apple has an interesting variation on the industry standard pricing schemes.
They take the cost of equipment, add the amortized cost of R&D, add a 40%
markup, then mutiply by pi.  That is the suggested retail price of their
CPUs and peripherals.

I theorized the above when purchasing my II+ long ago, and it seems to have
held true through the //e, IIGS, and an infinite number of Mac lines.  I'm
offering 3:1 that it will apply to Newton too.

Rob
--
Rob Knauerhase, University of Illinois @ Urbana, Dept. of Computer Science
"See, when the GOVERNMENT spends money, it creates jobs; whereas when the
 money is left in the hands of TAXPAYERS, God only knows what they do with it.
 Bake it into pies, probably.  Anything to avoid creating jobs." -- Dave Barry