Re: Apple Logo Tattoo

["Michael J. Mahon" <mjmahon@aol.com>]

Sean Fahey wrote:
> William Heckel wrote:
>
> > I am thinking about getting a tattoo of the Apple logo.   The rainbow 
> > Apple with the bite out of it and  "//e forever"  under it.
>
>
> You are hardcore - and as a fellow //e fan, I think thats cool.
>
> > With the gay pride movement using the "Rainbow", does the rainbow 
> > Apple logo have to many "Gay" overtones
> > to have as a tattoo ?
>
>
> I have an original 1977 Apple sticker in my back window. A couple of my 
> coworkers teased me about it being a gay support thing. I've seen a 
> couple other rainbow Apple stickers around Kansas City... one I see 
> often on my morning commute is on a beat up Toyota pickup.

It's curious that this topic should come up just two days after my
daughter and I speculated about Apple's reasons for changing their
logo from the rainbow apple to the white apple.

I'd never considered the gay association, thinking that it was done
as a cost reduction more than anything else (think unbleached boxes).
But my daughter pointed out that the rainbow logo might turn off a
segment of their prospective market.

After some consideration, particularly about the iPod market, I saw
merit in her argument.

Does anyone know what advertising agency proposed the change, and
what rationale was offered?  (Clean, updated image most likely.  ;-)

-michael

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