Re: Apple II Euromod / Apple II Europlus

[bigsmallcoltd@gmail.com]

On Thursday, May 16, 2013 5:35:58 PM UTC+1, Michael J. Mahon wrote:
> Steven Weyhrich <a2history@gmail.com> wrote:
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> > On Thursday, May 16, 2013 2:13:56 AM UTC-5, Michael J. Mahon wrote:
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> >> Steven Weyhrich <a2history@gmail.com> wrote:
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> >> 
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> >>> Additional info that I've dredged up indicates that Apple formed a
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> >>> separate company called Eurapple, Inc. in 1977, not long after the
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> >>> original Apple II came out. It was managed by Andre Sousan, who used to
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> >>> work with Commodore (he actually came with Chuck Peddle to visit The
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> >>> Garage where they were assembling the Apple-1). Eurapple was responsible
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> >>> for overseas distribution of the Apple II.
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> >>> 
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> >>> Unfortunately, that's as far as I can discover things. What I've not been
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> >>> able to find out is why Apple chose to license out the Apple II to ITT
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> >>> for creation of the ITT 2020 (sold in the UK through Microsense, but also
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> >>> sold in France and elsewhere in Europe), when they were also creating
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> >>> their own Apple-branded Apple II (the Euromod and later the Europlus)? It
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> >>> does appear that the ITT 2020 and the Euromod became available at about the same time. 
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> >>> 
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> >>> In other words, why allow creation of the ITT 2020, when the Euromod was
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> >>> available then or soon after? Why bother with the Euromod when the ITT
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> >>> 2020 was available?
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> >> The answer is almost always channels--distribution relationships that
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> >> broaden the market for a product when it is available from a particular
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> >> supplier. 
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> >> Compare with Apple's licensing deal with Bell & Howell in the US. 
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> >> -michael - NadaNet 3.1 and AppleCrate II: http://home.comcast.net/~mjmahon
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> > 
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> > Undoubtedly, that is part of the answer. Still: The B&H Apple II was
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> > manufactured by Apple for B&H. With these European models, we have the
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> > ITT 2020 built in Europe (and modified from the original specs, with its
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> > "9th bit" for hi-res graphics), and the Euroapples built BY Apple and
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> > shipped there, apparently at almost the same time (as best as I can
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> > discover). Wish I could find Andre Sousan, the original head of Eurapple, and ask about it.
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> 
> 
> Some partners are proud, and have to get their two cents into a design
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> before they'll sell it under their brand.  No doubt that's why B&H Apples
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> are black. ;-)
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> 
> 
> -michael - NadaNet 3.1 and AppleCrate II: http://home.comcast.net/~mjmahon

I worked for the 2nd Apple dealer in the country... The Euro-Mod model is the US Apple ][ with Integer basic and a Euro Modulator which convered the video so it worked on a 60 Htz monitor. it stuck interanlly to the side of the case.