Re: Another Reason the Apple I was Priced at $666.66

[pg@sff.net (Paul Guertin)]

Rubywand <rubywand@swbell.net> wrote:

>      A price like $666.xx emphasizes specific cost-- the shopper 'sees' each dollar.
> And, there is the '666' Biblical reference which is going to be a turn-off for some
> shoppers. A better price would have been something like $679.95.
> 
>      Actually, any price in the $600 range is a bad idea. "6" is a 'fat' number--
> $600 looks like a lot of money. $719.95 is more than $50 higher than $666.66; but, it
> feels like less. (Part of the trick is that $600 prices are seen as '_more_ than
> $500'; whereas $700 prices are seen as 'a lot _less_ than $1000'.)

This may be true when you are dealing with innumerate people (the majority
of the population, it seems), but I submit that the "target market" for
Apple I computers was made up of people who would have had no trouble
seeing that 666.66 < 719.95.

Also, isn't a veiled reference to Satan a *good thing* in a lot of hacker
circles?

Paul Guertin
pg@sff.net