Re: Another Reason the Apple I was Priced at $666.66

[Rubywand <rubywand@swbell.net>]

Paul Guertin writes ...
> 
> Rubywand <rubywand@swbell.net> wrote:
> 
> >      A price like $666.xx emphasizes specific cost-- the shopper 'sees' each
> > dollar. And, there is the '666' Biblical reference which is going to be a 
> > turn-off for some shoppers. A better price would have been something like
> > $679.95.
> >
> >      Actually, any price in the $600 range is a bad idea. "6" is a 'fat'
> > number-- $600 looks like a lot of money. $719.95 is more than $50 higher than
> > $666.66; but, it feels like less. (Part of the trick is that $600 prices are
> > seen as '_more_ than $500'; whereas $700 prices are seen as 'a lot _less_ than
> > $1000'.)
> 
> This may be true when you are dealing with innumerate people (the majority
> of the population, it seems), but I submit that the "target market" for
> Apple I computers was made up of people who would have had no trouble
> seeing that 666.66 < 719.95.
>

     Side-by-side, sure. However, $719.95 would have been The price, the only one
shown.
 
 
> Also, isn't a veiled reference to Satan a *good thing* in a lot of hacker
> circles?
 ....

     You mean something like ....


           ~^~^~ T h e   A p p l e   C o m p u t e r ~^~^~ 

                           $ 6 6 6
 
                   for a Devil of a machine!



     Could have worked; but, you may have lost some of the home edu and Sunday School
buyers.



Rubywand