Re: Apple the Strategy For next 10 years

[rubywand@aol.com (RUBYWAND)]

In article <54dn2e$5e8@nuacht.iol.ie>, Maverick <acdcsurf@iol.ie> writes:

>
>I'am doing a project on the strategy for Apple Computer for next 10 years
>
>

     Your teacher would be pretty chapped if he/she were to find out that
you picked a company which, quite possibly, will not be around at the end
of 1997.

     Apple has two basic choices. It can try to sell-off its
computer-making component and become some kind of special-projects
enterprise. Perhaps a new Apple, Inc. would emphasize computer software;
but, it would be free to try other areas. The sell-off strategem's biggest
down side is that the company ends up 'marking time' in terms of major
moves and, in the end, there may be no buyers.

     A strategy more likely to succeed is to deliver a new, non-PC,
high-performance home computer. The logical choice is a new Apple II.
Despite protests to the contrary, a new II would need little more than  1.
the "Apple II" name,  2. high level of integration with user-friendly
operating system (i.e. users _and_ developers would not need to worry
about third-party Video and Sound or third-party operating systems),  3.
high performance,  4. good documentation,  5. a price somewhere below
$1500,  6. absolute _non_-PC compatibility,   7. Apple Marketing.

     Strategy 2 (II) targets a well-known PC weaknesses: it is a truly
crummy home computer. PC has no problem battling PC or PC-Mac; it would
look pretty sorry next to a late-90's version of Apple II. Almost
overnight, Apple would own a significant chunk of the home market. _Then_
it might make sense to bother with a 10-year strategy.
    

Rubywand