Re: Apple Computer changes its name

[Bruce Tomlin <bruce#fanboy.net@127.0.0.1>]

In article <mbmdnSLTqPG1hjrYnZ2dnUVZ_o6gnZ2d@comcast.com>,
 "History Student" <x@xnoarchiveyes.com> wrote:

> "Mitchell Spector" <mitch2gs@hotmail.com> wrote in message 
> bkdbq2l90qeejjd11kfepru8d1ic95i6qa@4ax.com">news:bkdbq2l90qeejjd11kfepru8d1ic95i6qa@4ax.com...
> >    Although not relevant to the Apple II series these days, I caught
> > something interested in the news tonight. Apparently, as of today,
> > Apple Computer is no longer known as "Apple Computer Inc.".
> > Steve Jobs has renamed the company to simply: "Apple Inc.".
> >
> >    Removing "Computers" from the name is to reflect the fact they
> > now make other consumer products, but still, it seems kind of weird.
> > No more weird, I suppose, than the disappearance of the rainbow
> > colored Apple logo or the Apple II series that started the company.
> 
> Don't pounce on me here, but didn't Apple drop the rainbow because it had 
> become the new symbol for homosexuals? 

They dropped it because it was too much trouble to keep all those colors 
right all the time.  Either you go with spot Pantone (extra cost, and 
you can't use it for magazine ads) or you go with process color and deal 
with the inevitable lack of color accuracy, and possibly ugly halftone 
dots.

It's much easier to keep the shape and go with a single color that can 
be any color you want.  It's usually gray, but when they had their old 
multi-building campus in NE Austin, I recall that each building's sign 
had a different colored apple on it.