Re: Apple Computer changes its name

["jsnospam@cimmeri.com" <js@cimmeri.com>]

Mitchell Spector wrote:
< Steve Jobs has renamed the company to simply: "Apple Inc.".....the
disappearance of the rainbow colored Apple logo or the Apple II series
>

Re name change:
I agree.  Hearing the name change unsettled me.   Apple has gone from
their beginings of being 50/50 combo Woz/technie world + Jobs artistic
consumer-industrialism, to almost purely Jobs Yuppie.   The loss of
"Computer" really signifies the final severing of the Woz spirit from
Apple.. though he obviously departed long ago.

The Apple II was something both for the computer whiz and for
non-computer people... somehow satisified both.   The Jobs Mac then
split from the II philosophy to being the "computer for the rest of us"
-- meaning all the dummies who couldn't figure out the Apple II, or IBM
PC, or others..   But eventually the Mac hardware opened up (becoming
more Woz-like) becoming more interesting again to tech junkies.

Re Logo:
I've always been attracted to the rainbow logo since I first saw it at
age 12.  It's brilliant.  When I see it on something, I note the
automatic thoughts I have -- quality, something fun, something I
couldn't afford once.   Some products should keep their same logo
forever, and some do.  Products after the rainbow seem clever in their
own right, of course, but without that nostalgic logo, and WITH the
relatively boring if not at times ugly apple logos now of all varieties
(it seems the shape is the logo, but not the rendition), the products
seem cheaper.. and indeed, the ones I have are more cheaply made.

Re The Eventual Metamorphosis of Speciality Company to
Mass-Consumer-Oriented Company:
Seems like many companies -- not just Apple -- go through this same
change.    Take JBL, for example.   During the 50's, 60's, early 70's
(the only decades I'm familiar with), JBL made wonderful speaker
drivers and kits you could build yourself.. all fantastic stuff.  Or
you could buy the stuff pre-made to whatever degree and choose which
drivers went in and so on.   Very "Woz-like" company.   Then during the
70's and 80's, you can see from looking at their catalogs that
"corporate" had taken over.. and their products become more and more
mass-consumer-oriented rather than speciality-consumer oriented.   Why?
 Surely it had to be profits.   The original hungry guys with the
vision and passion maybe either were gone or had gotten lazy from
riches, I don't know.  You can cater to the smaller hobbyist crowd in a
high-quality, low quantity way, or you can go for the cash by
sacrificing quality and going for quantity.   Apple is following this
same story.   It's a Metamorphosis of Vision.   It's a shame Apple has
gone from the Woz/Jobs vision mixture, to now just pure mass
corporatism.

Conclusion:
I'll always hang on to my Apple IIs.. because I know we'll never have
another computer like them again.

~ J