Re: Apple Logo Tattoo

["mdj" <mdj.mdj@gmail.com>]

David Wilson wrote:
> PZ wrote:
> > > Does anyone know what advertising agency proposed the change, and
> > > what rationale was offered?  (Clean, updated image most likely.  ;-)
>
> I heard (cannot remember where from) that it was a cost saving measure
> - the colored inserts cost too much.

Indeed, even back when the logo was introduced they were advised to use
solid colour as the cost was too high, but Jobs refused.

Apparently, some 21 years later he changed his mind. The first iMac was
the first machine (I think) to sport the monochrome logo

Matt