Re: Apple Logo Tattoo

["PZ" <skierpaul@yahoo.com>]

mdj wrote:
> David Wilson wrote:
> > PZ wrote:
> > > > Does anyone know what advertising agency proposed the change, and
> > > > what rationale was offered?  (Clean, updated image most likely.  ;-)
> >
> > I heard (cannot remember where from) that it was a cost saving measure
> > - the colored inserts cost too much.
>
> Indeed, even back when the logo was introduced they were advised to use
> solid colour as the cost was too high, but Jobs refused.
>
> Apparently, some 21 years later he changed his mind. The first iMac was
> the first machine (I think) to sport the monochrome logo
>
> Matt

Maybe they needed all those pretty colors for the newfangled iMac
cases.  :-P

- Paul