PR--Gilbert Amelio CEO

[Kawasaki@eworld.com]

The following press release moved over PR Newswire on Friday, February 2, 
1996 at 5:44 PM, PST.  


Apple Computer Names Gilbert F. Amelio Chairman and Chief Executive 
Officer, Succeeding Michael Spindler
 

CUPERTINO, California--February 2, 1996--Apple Computer, Inc. today 
announced that its Board of Directors agreed that it was in the best 
interest of Apple Computer to have a transition in leadership.  
Accordingly, the Board of Directors has appointed Dr. Gilbert F. Amelio, 
formerly Chairman, President and Chief Executive Officer of National 
Semiconductor Corporation, as Chairman and Chief Executive Officer of 
Apple, effective immediately. Spindler will no longer serve as a member 
of Apple's Board of Directors.

Dr. Amelio, 52, joined Apple's Board in November 1994, and has a 
first-hand working knowledge of Apple. In assuming the positions of 
Chairman and CEO of Apple, he has resigned from his management roles at 
National Semiconductor. Dr. Amelio joined National Semiconductor in 1991.

The transformation at National Semiconductor under Dr. Amelio's 
leadership resulted in that company becoming highly focused on specific 
lines of business while achieving record financial results for the past 
two years.

A.C. Markkula, Jr., founding member of Apple Computer, Inc. and former 
Chairman of the Board, will continue to serve Apple as the company's Vice 
Chairman.

Dr. Amelio said, "As an avid Apple user since the days of the Apple II, I 
am delighted to be joining the management team of Apple, a company with 
an outstanding reputation for superior technology and customer loyalty." 

Prior to joining National Semiconductor, Dr. Amelio was president of the 
Communications Systems Group at Rockwell International Corporation from 
1983 to 1991 and had extensive experience as a scientist and engineer at 
Bell Labs and Fairchild Camera and Instrument Corporation. Dr. Amelio 
holds 16 patents, including a patent for the co-invention of the 
industry's first charge-coupled image sensor, which is used in most 
consumer video cameras produced today. Dr. Amelio was the recipient of 
the 1991 Masaru Ibuka Consumer Electronics Award for his work in the 
development of charge-coupled devices.

During his 16 years at Apple, Michael Spindler established Apple's 
international operations, which now account for more than 50% of the 
Company's business. In 1990, he was appointed Chief Operating Officer and 
moved to Cupertino to assume that position. Appointed CEO in 1993, 
Spindler led Apple's efforts during a difficult time for the company and 
guided Apple through important milestones.  His tenure included some of 
the company's most significant achievements, such as the development of 
its RISC-based technology and the smooth transition of the entire 
Macintosh product line to the PowerPC microprocessor.
 
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more about Amelio

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