Stuff about Gilbert Amelio

[Kawasaki@eworld.com]

Subject:     Stuff about Gilbert Amelio
Sent:        2/4/96 8:34 PM
To:          Macway Posting, macway-for-guy@solutions.apple.com

These are some snippets about Apple's new CEO from various publications. 
Personally, my mind soars with the thought that our CEO has a PhD in 
Physics. Physics, IMHO, is digital poetry. 

This said, let us also pay due hommage to Mike Spindler. He did a LOT of 
good stuff for Apple.

Guy

_________

InformationWeek June 20, 1994 Issue 909, page 1 Copyright 1994 by CMP 
Publications. All rights reserved. By Jonathan Cassell

..

"Industry observers said the seeds of National's resurgence were sown in 
January 1991, when Gilbert F. Amelio replaced semiconductor legend 
Charles E. Sporck as president and chief executive of the Santa Clara, 
Calif.-based company."

..

''I think a lot of National's success can be credited to Mr. Amelio,'' 
said Dean A. McCarron, principal of Mercury Research, Scottsdale, Ariz. 
''He needed to make changes and they have been clearly correct ones to 
turn a profit.''

_________
Gil Amelio: From CCDs to CEO: NATIONAL SEMICONDUCTOR'S CHIEF POST-SPORCK 
STRATEGY

Electronic Engineering Times June 17, 1991 p. 137 ISSN: 0192-1541

BY TERRY COSTLOW Though CEOs have an enormous influence on a company's 
bottom line, Gil Amelio is one of the few who actually contributes 
something to it. The new president and CEO of National Semiconductor has 
a number of patents for CCDs that are still drawing revenue from the 
Japanese suppliers who use them in video cameras and many other products. 

..

"We want to be co-designers," he explained. "Our people have to 
understand the application so well that they can be partners. We have a 
lot of experience--we just have to mobilize it." Mobilizing that 
expertise will be a key move for Amelio as he begins to put his own stamp 
on National, which is about halfway through the repositioning begun by 
long-term chairman Charlie Sporck. "My task is to see the repositioning 
through," Amelio said. "We need to change from just a high-volume, 
mass-commodity parts manufacturer. In addition, we have to serve 
application-specific, design-driven markets. Today, customers want more 
than assured delivery, they want more value built into their designs. 

..

 "Rebuilding Rockwell was a very exciting period in my life. I had to 
focus them on what they could win at, to position marketing by 
applications instead of technologies. I also had to turn to what the 
company knew, to take that to the customer and service it.

..

Along with the multiplicity of packaging alternatives, Amelio feels 
National has to continue to be a broad-line supplier. "We have to have 
balance between commodity products and high-end applications. We can't 
survive or serve the customer if we just make glue logic. We'd like our 
product portfolio to match the mix of the customer's system, as opposed 
to being skewed toward either end. That is the strength of National." 

_________

THE MAN NATIONAL IS PUTTING ITS CHIPS ON : For Gilbert Amelio, Charles 
Sporck will be a tough act to follow Business Week February 18, 1991; Pg 
130; Number 3200 Journal Code: BW  ISSN: 0007-7135 Section Heading: 
Science & Technology Word Count: 1,121

BYLINE: Richard Brandt in San Francisco

TEXT: Gilbert F. Amelio is an old hand at solving problems. Shortly after 
being named head of Rockwell International Corp.'s semiconductor division 
in 1983, he went calling on Japanese customers. One maker of fax machines 
complained that the chips in Rockwell-made modems were breaking down. So 
Amelio promptly returned to the U. S., picked a team of 13 
troubleshooters, including the modem plant manager, and put them on a 
plane to Japan. "I told them not to come back until they had the problem 
fixed," he recalls.


--
I'm an Apple IIGS user, about to buy a Power Mac.

texan@southwind.net           http://www2.southwind.net/~texan/
D.JAMES34@GEnie.geis.com      Dustin James

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