Re: Nibble DVD

[pausch@saaf.se (Paul Schlyter)]

In article <1Jq7f.6025$BZ5.170@newssvr13.news.prodigy.com>,
Sean Fahey <a2fan@hotmail.com> wrote:

> "Paul Schlyter" <pausch@saaf.se> wrote in message
> news:djkht8$1epq$1@merope.saaf.se...
> 
>> Note the cheap and all too common psychological trick Mike uses when
>> he sets the price.  Now it's not $90, it's $89.95 -- that's just a
>> 5 cents difference, but it makes the first digit being an 8 rather
>> than a 9.  A gullible customer will then perceive the price
>> difference as much larger than 5 cents.
> 
> I think your perception of the situation couldn't be further off. The
> initial pricing was set by Call-A.P.P.L.E., who were originally going to
> sell the product. When they fizzled out and nothing happened, Mike Harvey
> rescued the project and kept the already announced price. He has since
> lowered the price because he thought it was fair. For everyone who bought
> the collection at the higher price, Mike said he would make up the
> difference in credit toward any other products on his site. It's a better
> offer than you'd get from most vendors.

That's probably true -- otoh most vendors don't sell stuff related to
25 year old computers.  That's normally the domain of enthusiasts and
hobbyists.

But I still don't understand why he sets the price at $89.95 instead
of $90 ...... there's really only one reason to do that: to try to
make it appear as if the product is signficantly cheaper than $90 ...

Personally I appreciate vendors who don't set the price insignificantly
lower than some even number.


> ...and I thought I was cynical.

Most vendors put that into a system.  Go and have a look at the shops
near you and check their prices....

-- 
----------------------------------------------------------------
Paul Schlyter,  Grev Turegatan 40,  SE-114 38 Stockholm,  SWEDEN
e-mail:  pausch at stockholm dot bostream dot se
WWW:     http://stjarnhimlen.se/