Re: Remember InCider/A+

[mjmahon@aol.com (Michael J. Mahon)]

Supertimer wrote:

<snip>

>But the signs were all there a year after the
>IIGS' release despite it doing quite well sales
>wise.  Slowly, InCider and A+ shrunk.  They
>then merged.  Still they were a great source
>of information.  Towards the end, Mac
>coverage re-appeared but it was really the
>Apple II diehards who still supported what
>was left of the magazine.

The magazine was in a hard place:  the readers were
virtually all Apple II fans who had little interest in the Mac
(or who resented it as an Apple II rival), while the Apple II
advertisers, who supply the cash for the magazine, were
folding their tents.  Only the Mac advertisers had money.

Incider/A+ could never be a _real_ Mac magazine, since
it didn't have a real Mac readership.  But as the Apple II
marketplace dried up, the Apple II advertising revenue
dried up with it.  There was no alternative--Incider/A+ had
to go down with the Apple II market.

-michael

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