Re: Cuture and Brand Loyalty (was: Math coprocessor for PC Transporter?)

["Tom Zuchowski" <tzuchow@attglobal.net>]

I find that certain types of PC do indeed engender loyalty. Most of the PC
people who build their own computers are fanatic AMD loyalists and many also
feel very strongly about their motherboard and chipset manufacturers. If you
think this isn't related to the discussion then you've never seen these
people discussing brand issues.

In the all-in-one-box side, there are an awful lot of Dell loyalists out
there who would never buy another computer. For myself, having built my own
and bought various brands of PC, I would have to say that, yes, I do really
love my Dell as much as I ever loved my Apple II.

FWIW, IBM laptops do inspire some pretty fierce loyalty, and Windows 95
would probably not "be just as good on a Compaq," which is a second-tier
computer brand with proprietary issues.

Tom Zuchowski


"Simon Williams" <DONTemail@luddite.ca> wrote in message
117140.NIJLNBDR@news.telusplanet.net">news:117140.NIJLNBDR@news.telusplanet.net...
> I think it's worth noting that Apple has always presented a very focused
> target for brand loyalty... starting with the rainbow Apple logo, that
> I recall vividly from my youth (even though I never saw an actual Apple
> computer at the time). Also, there's the fact that the Apple brand name
> is on everything from the computer itself to the monitor, mouse etc...
> right through to the OS and you probably use AppleWorks as well... it's
> easy to say I HEART MY APPLE (or just as easy to say I HATE MY APPLE),
> whereas on the darkside things get a little less clear: do you really
> love your IBM, or would Windows 95 be just as good on a Compaq ?
>
>
> SW