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Re: Cuture and Brand Loyalty (was: Math coprocessor for PC Transporter?)
- Subject: Re: Cuture and Brand Loyalty (was: Math coprocessor for PC Transporter?)
- From: Simon Williams <DONTemail@luddite.ca>
- Date: Thu, 07 Nov 2002 21:00:45 GMT
- Newsgroups: comp.sys.apple2
- Organization: Luddite Technologies Unlimited
- References: <DB_u9.626264$f05.25940954@news1.calgary.shaw.ca> <3DBDD3B5.628E3EBA@alltel.net> <OFCv9.5759$Nf2.628671@news20.bellglobal.com> <3dc32c17_1@news.iprimus.com.au> <ePxx9.1732$Yf1.337870@news20.bellglobal.com> <b_Ex9.206$md4.162155@news.uswest.net> <3dc8f727_ <G8wy9.9798$3e2.1369484@news20.bellglobal.com>
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I think it's worth noting that Apple has always presented a very focused
target for brand loyalty... starting with the rainbow Apple logo, that
I recall vividly from my youth (even though I never saw an actual Apple
computer at the time). Also, there's the fact that the Apple brand name
is on everything from the computer itself to the monitor, mouse etc...
right through to the OS and you probably use AppleWorks as well... it's
easy to say I HEART MY APPLE (or just as easy to say I HATE MY APPLE),
whereas on the darkside things get a little less clear: do you really
love your IBM, or would Windows 95 be just as good on a Compaq ?
SW