Re: Apple's new line of commercials..

["Simon D. Williams" <email@ld8.org>]

Greg Andrzejewski wrote:
> I always switch the channel during commercials anyway ;-) But what you say
> makes sense. It's just what sells me a computer is the machine itself, not
> some twentysomething telling me how awesome it is.

Didn't Dell try a similar tactic a few years back with some annoying
young dude?  I think the bottom line is that there's really nothing
very exciting about computers in the first place, so the commercials
have to sell it as a lifestyle thing... anyone remember the "buck a
day" IBM commercials from a few years back that featured that hideous
raved-up them song?