Re: Apple's new line of commercials..

["Greg Andrzejewski" <pressyourluck85@yahoo.com>]

"Nama" <lord_philip@mac.com> wrote in message 
1148213207.150113.326420@j55g2000cwa.googlegroups.com">news:1148213207.150113.326420@j55g2000cwa.googlegroups.com...
> Ok, ok...I admit I'm in a bad mood and being intentionally
> confrontational.
> I hope no one minds as I'm going to disagree with some of your
> comments.
>
>>As far as I'm concerned, Macs are overpriced, and over proprietary. And 
>>now
>> that they are Intel based, they are no different than every other PC out
>> there.
>
> Firstly, there was NEVER really any difference between Mac and PC's
> in terms of hardware and from an end users point of view. They both had
> CPU's, they both have RAM and hard drives, and they both interface
> with various things like mice, keyboards and monitors. The difference
> is (as Mitchell already pointed out) is the OS. This is how the end
> user interfaces with the machine, how it feels, how they interact with
> it, and how it basically works for them. This is what makes Mac's
> different (notice that I didn't say better, as that is a purely
> subjective thing).
> Now what's even cooler is that with the new breed of Intel Macs I
> don't have to choose over a PC or a Mac any more. I can have both in
> one.
>
>>As far as mine is concerned, those commercials do nothing for me except 
>>turn
>>me off even more toward the Mac. I've never had to re-start my PC. I've
>>never had a virus harm my PC (though i've had infected files, McAfee has
>>always caught them as soon as I tried to access them).
>
> Terry's example maybe true, but the last time I looked a 1-year
> license for McAfee is $50. For example, 4 years of paying for virus
> protection sure bites into the overall cost of your system and makes
> Terry's other comment about Macs being over priced (which I also do
> not agree with) seem far less than true. Or am I missing something
> here?
>
>> The thing I've noticed about Mac commercials through the years is that 
>> THEY
>> NEVER SHOW THE PRODUCT. Isn't this like advertising 101? How are people
>> supposed to know what to buy if they don't see it?
>
> So, please tell me again what product the new Apple commercials are
> selling? iMac? MacBookPro? Or is it the G5 towers? Well, the truth is
> 'None of the above', or to be more precise 'all of the above'.
> Apples new advertising is more in line with 'brand advertising',
> which means it's not purely selling a specific product, it's
> selling the 'Macintosh brand'. Now there's a piece of advertising
> 101 for ya.
> Anyway, if you don't happen to blink for the last 3 seconds you do
> actually see a full frontal shot of an iMac at the end of the
> commercial, which pretty much makes your original comment defunct.
> Don't believe me then check out the ads on Apples web page.
>
I always switch the channel during commercials anyway ;-) But what you say 
makes sense. It's just what sells me a computer is the machine itself, not 
some twentysomething telling me how awesome it is.

> I for one wouldn't use a XP over OS X if you paid me to. And yes, I
> have used XP. I even have a ThinkPad running XP gathering dust in the
> corner of my room. It comes out on very rare occasions when I need to
> run a piece of obscure software (which usually has something to do with
> maintaining my vintage computer habit) that is only available on
> windows. So I admit there are uses for XP on occasions for me.
> However the biggest problem I find when using windows is the huge
> amount of completely crap software that is available for it. If you
> want something equivalent to say iPhoto, then you have the option of
> maybe 15 different pieces of software. 14 of which are turds, and one
> is good. I find myself wading through and installing up to 6 different
> titles until I find the best one, and usually it is no better than
> what's available on the Mac anyway. This is my humble opinion. I told
> you I was in a confrontational mood.
>
> Phil
>